About The Brand Driven by the desire to build a wardrobe like a soundtrack, French musician brothers Arik and Laurent Bitton created Iro in 2005. Inspired by everyday cool girls who wear what they want, when they want, and the American music scene of the ’70s and ’80s, Iro embraces its Parisian perspective and rock ‘n’ roll soul with inspired looks that are edgy and chic, masculine and feminine-turning Left Bank street style into an international affair. Features